Co-Founder, 2013-2022
Co-founded the @foodloverheaven1 food instagram in 2013 and grew the account organically to 250k followers within three years of launching. Upheld long-term partnerships with major brands including Milk Bar, Magnolia Bakery, The Infatuation, Jean-Georges Restaurants, and local restaurants and businesses in the New York area to create content and increase brand awareness. Through these efforts I gained first-hand experience working with brands on the creator side and working internally with the other co-founders to build a cohesive social media presence. Together we shared the responsibilities of developing and managing a content calendar, capturing and editing both video and photo, and writing social copy. Starting this page in the early days of social media taught me to keep up with constantly evolving platforms, algorithms, audience desires, and online trends.
