Sample Press Release: Lauv
*Originally submitted January 30th, 2020 for the Writing in the Working World course at the University of Virginia
For immediate release
Contact: Annie Klein
Platinum-Certified Artist Lauv Announces Biggest Tour to Date
Rising Star Will Visit More Than 65 Cities in 2020
January 27, 2020— Independent singer, songwriter and producer Lauv has just announced his biggest tour to date, the “~how i’m feeling world tour~”. The tour is in support of his upcoming album, ~how i’m feeling~, which will be released on March 6th, 2020 and features 21 tracks.
The “~how i’m feeling~” tour will take Lauv to over 65 cities across North America, South America, Europe and Asia. The tour will kick off in Monterrey, Mexico on March 21st and conclude in London, UK on November 17th. The rising pop artist will be playing iconic venues across the globe, including Radio City Music Hall in New York, NY on August 6th, Red Rocks Amphitheatre in Morrison, CO on August 18th, and the Greek Theatre in Los Angeles, CA on August 29th.
Lauv will be joined by supporting artists Maisie Peters, Charlotte Lawrence, Role Model, and Alexander 23 in select cities. To see who will be playing each show, visit www.lauvsongs.com.
The artist’s shows tend to center heavily around mental health awareness and Lauv speaking openly about his own experiences. Cosette Patterson reviewed his recent show for The Gavel, writing, “Out of all the spectacular graphics, vibrant color and striking lights, stripped down to its core, the heart of the concert lay in mental health awareness and meaningful human connections. It was amazing to see a show that has purpose.”
Fans can buy presale tickets starting today by using code TATTOOS. Tickets for the North American leg of the tour go on sale to the general public starting Friday, January 31st at 10am local time. Tickets will range in price from roughly $46 to $100, depending on the venue and seat selection. For more information on tickets and specific tour dates, visit www.lauvsongs.com or www.livenation.com. You can visit Lauv’s social media at @lauvsongs across Twitter, Instagram and Facebook. Press contacts for Lauv can be reached at carleen@donovanpublicrelations.com and elisa@donovanpublicrelations.com.
About the artist:
Lauv’s sophomore album, ~how i’m feeling~, features the hit collaborations “i’m so tired…” with Troye Sivan and “f**k, I’m lonely” with Anne-Marie, which has over 250 million streams to date. Lauv has also released seven other singles from the album, including “Drugs & The Internet” and the most recent single “Tattoos Together.” The artist racked up over 1.5B Spotify streams alone in 2019 and is set to continue his meteoric rise in 2020. Lauv, whose real name is Ari Leff, wrote candidly on Instagram about overcoming mental health struggles and creating this album. He wrote, “~how i’m feeling~ is about embracing personality and all its different aspects. The idea that we are not one thing and in fact we can be many different things on many different days.”
