Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
All in Music Essays
Barbie's In Charge
How Nicki Minaj has subverted ideas of femininity, sexuality and gender roles throughout her career, ultimately proving herself as the Queen.
From The Beatles to One Direction
How Britain’s biggest boybands demonstrate global changes in fandom, technology and the music industry since the sixties.
Album Review: Raising Hell, Run-D.M.C.
Assignment: Review a popular hip-hop album from the ‘80s in the present tense, i.e. in the time period that the album was released.
On Ed Sheeran and Popularity
How the Most Extraordinarily Ordinary Artist Became the Voice of A Decade