Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
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YouTube: Your New Favorite Sitcom
The YouTube friend group known as The Vlog Squad is the new ensemble sitcom cast. And each supporting character has their own show, too.
The Future of Tech and the Danger of Robot Influencers
Artificial influencers like Lil Miquela are dominating everything from modeling, to social media, to music-but what does that mean for the rest of us?