Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
All tagged Academic Essay
Barbie's In Charge
How Nicki Minaj has subverted ideas of femininity, sexuality and gender roles throughout her career, ultimately proving herself as the Queen.
From The Beatles to One Direction
How Britain’s biggest boybands demonstrate global changes in fandom, technology and the music industry since the sixties.
Album Review: Raising Hell, Run-D.M.C.
Assignment: Review a popular hip-hop album from the ‘80s in the present tense, i.e. in the time period that the album was released.
YouTube: Your New Favorite Sitcom
The YouTube friend group known as The Vlog Squad is the new ensemble sitcom cast. And each supporting character has their own show, too.
The Future of Tech and the Danger of Robot Influencers
Artificial influencers like Lil Miquela are dominating everything from modeling, to social media, to music-but what does that mean for the rest of us?
On Ed Sheeran and Popularity
How the Most Extraordinarily Ordinary Artist Became the Voice of A Decade