Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
All tagged Music Essay
Barbie's In Charge
How Nicki Minaj has subverted ideas of femininity, sexuality and gender roles throughout her career, ultimately proving herself as the Queen.
From The Beatles to One Direction
How Britain’s biggest boybands demonstrate global changes in fandom, technology and the music industry since the sixties.