Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
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The YouTube friend group known as The Vlog Squad is the new ensemble sitcom cast. And each supporting character has their own show, too.
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Artificial influencers like Lil Miquela are dominating everything from modeling, to social media, to music-but what does that mean for the rest of us?
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