‘We Have to Laugh to Keep from Crying’: A Cross-Platform Thematic Analysis of Social Media Comments in Response to Political Humor on Saturday Night Live
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How Twitter’s platform architecture, ownership, and regulation shapes user behavior, opinion formation, and polarization within the U.S. political sphere.
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Youth political participation is at an all-time high–it’s how people are participating that we should be worried about.
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Exploring brand activism’s role in brand identity and perceived authenticity, using Ben & Jerry’s and Bud Light campaigns and brand guidelines as case studies.
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Exploring how fans negotiate emotional complexity and meaning-making through community and identity formation, negotiated authenticity, and shifting power relations.
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Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
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A 5-Episode Podcast Series Discussing Celebrity Culture and Media, Co-Hosted by Yours Truly.
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The YouTube friend group known as The Vlog Squad is the new ensemble sitcom cast. And each supporting character has their own show, too.
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Artificial influencers like Lil Miquela are dominating everything from modeling, to social media, to music-but what does that mean for the rest of us?
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