Proposed rebrand of Apple Music including brand audit, competitive analysis, and suggestions for a refined brand identity.
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Exploring how fans negotiate emotional complexity and meaning-making through community and identity formation, negotiated authenticity, and shifting power relations.
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Using various sociological frameworks and semester-long research, I demonstrate the immense capabilities of TikTok as an emergent music marketing tool.
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A sample album press release written for LAUV’s upcoming “~how i'm feeling world tour~”.
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Sound design project 4: using what you have learned this semester, use digital to performer to re-design the audio for a movie clip or music video.
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Sound Design Project 1: Edit a song down to between 45-60 seconds, while preserving the integrity of the original.
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How Nicki Minaj has subverted ideas of femininity, sexuality and gender roles throughout her career, ultimately proving herself as the Queen.
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How Britain’s biggest boybands demonstrate global changes in fandom, technology and the music industry since the sixties.
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Assignment: Review a popular hip-hop album from the ‘80s in the present tense, i.e. in the time period that the album was released.
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How the Most Extraordinarily Ordinary Artist Became the Voice of A Decade
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